Pinterest is a platform that lets people collect images from around the Internet onto boards. This becomes an addicting pastime with users sharing beautiful images and well-curated items featuring fashions, recipes, garden layouts, hairstyles, nail art and everything under the sun.

Why should you care? Because Pinterest is more than just a fun website, it is its own search engine. People buy through links there every day. In fact, the most popular boards cause users to spend much more than they would just by browsing the Internet.

When users see their friends’ recommendations for brand items, they are more likely to re-pin the items and buy them. You, as a marketer or even as someone with a blog who just wants to share your interests with as many people as possible, need to be on Pinterest. If you already are, here are steps to improve your reach by learning how to pin video on Pinterest.

Simply log on to your account and click the add or plus logo at the bottom right. Choose save from a website and copy a link from YouTube or Vimeo into the box. Then click next. Another box pops up allowing you to write your own description.

Be sure to use keywords that are relevant to the content and to your products or services. You can also get a business account with Pinterest. This lets you post your own videos than linking from others. You can link to videos using a regular account that you created by following the steps outlined above.

Your video must already be rendered on the external site for it to post on your Pinterest board. Adding video content using the app is similar but after you click the add icon and the web selection you type the site from where you wish to get the video. This could be Vimeo or Youtube.

Browse the site to find the video you want and click the upper-right had corner Pin It button. You can choose which still image to add as well as enter a description. Once you do this, you choose which of your boards you want to pin it to. The video and post appear when they are uploaded successfully.

You cannot pin from Facebook and you cannot upload videos to Pinterest. You can get more hits and clicks to your products if you choose your links to pin video on Pinterest carefully. Improve your reach using videos on this important search engine.