With the rise of the internet and social media, consumers are bombarded with more advertising than ever. But they are also more savvy about advertising as well and they have more tools to help them ignore marketing while online.
Thus, content marketing was born. This has taken the form of blog posts, social media posts, infographics, videos and more.
Because in order to not only survive but thrive in the digital marketing age, companies have had to learn to adapt. No longer will traditional advertising be as effective.
Companies can no longer talk at their audience with blatant sales pitches. Not to mention, with social media, that audience can talk back! And they do!
Pay attention to the ads on your Facebook page. Nowadays, most of them aren’t blatant marketing ads. They are informative, or even funny. They send you to videos and blog posts to entertain and inform the audience. These ads rarely go directly to sales or order pages.
Instead, companies are looking to entertain, engage but also inform their potential customers in a way that doesn’t hit them over the head screaming “Buy! Buy! Buy!”
With content marketing, companies are also looking to provide content that people will share on social media! This is powerful! Think about it! Your company, cleverly using content marketing, pays for an ad on Facebook.